Whether it's the next commercial or strategic transaction, reshaping supply or distribution relationships, or executing new technology and distribution platforms, Meryl Bernstein partners with clients to bring practical solutions in real time. Meryl is the co-head of the firm's global Retail, Consumer Products, and Fashion group and the co-head of the Transactional group within the Intellectual Property, Media, and Technology practice group.

Meryl brings her extensive skills in e-commerce and technology transactions to help global fashion, beauty, internet, and software firms with a range of technology, marketing, and complex commercial matters from supply chain, distribution, licensing, and promotional arrangements. Meryl also advises consumer-facing brands on matters including social media campaigns, influencer marketing sweepstakes and promotions.

Meryl guides her clients through large-scale change as they expand into new markets or business lines  advising on licensing agreements, manufacturing, logistics, distribution and other key commercial arrangements. She navigates clients as they digitize traditional products, launch new product lines, commence new partnerships with technology providers, and incorporate new technologies into their business.   Meryl has a wealth of experience working alongside our mergers and acquisitions team. She advises companies on the IP aspects of corporate transactions and handles the business-critical commercial arrangements that are attendant to a transaction, including transition services, supply and licensing arrangements. needed to keep a business running throughout an acquisition or divestiture.

Meryl's prior role as Assistant General Counsel at Gilt Groupe, where she oversaw all IP matters and advised on a range of commercial agreements, taught her the importance of practical legal advice with a quick turnaround.   Meryl is also active with the firm's initiatives for the advancement of women lawyers.